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Jo Attard

Founder and Finance Broker

For more than two decades, Jo has helped people navigate some of the biggest financial decisions of their lives. For her, mortgage broking has never been just about finding a loan — it’s about understanding where someone is today, where they want to go and creating the right structure and strategy to help them get there. Jo founded Heart Financial after leaving a nine-year career with Westpac in 2001. With a toddler by her side and an $8,000 laptop as her starting point, she built her business from the ground up through relationships, hard work and a genuine commitment to doing things differently.

Today, Jo works particularly with medical professionals and business owners, helping them look beyond the immediate lending requirement and consider how finance, property and broader financial decisions fit into their bigger picture. For Jo, structure and strategy within a purpose are everything. The goal isn’t simply to secure finance, but to ensure it supports the life, business and future her clients are working towards.

As Heart Financial has grown, Jo’s role has evolved from broker to founder and leader, building a team that shares her commitment to care, expertise and genuine relationships. Outside of Heart, Jo is a mum of two, wife and proud owner of Willow, her bear-coat Shar Pei. She loves travel, good food, karaoke, dancing, yoga and time with the people she loves.

Because it’s more than a loan, it’s your life.

What clients say about me

My previous broker chose a lender without really taking the time to explain to me why that Lender suited me. Jo Attard and her team could not have been more helpful, they took their time, to really understand my situation, and provide clear and concise information throughout the process along with regular updates. Most importantly, Jo and her team will always reach out regularly to do a health check and interest rate review without me needing to ask.. what a team! Well done to you all!

Etienne Rizzo

Business Owner

Forever grateful to Jo and the team who have assisted us for the last 15 years. Would never use anyone else - exceptional service and realistic advice from the best in the biz!

Jo has help us and our family for over ten years with some really insightful advice and ideas. Couldn’t ask for more.

Cam Baines

Business Owner

Jo and her team were amazing. They listened to our concerns, and gave us great financial advice. The process would not have been as easy without their help. I would highly recommend Jo and her team

Alanah Jevic

Investor

Heart Financial were wonderful to work with. Everything was done in a professional and super helpful manner. We highly recommend Jo and her team.

Kuzman Architecture

Business Owner

Jo and the team at heart financial have helped us out on multiple occasions multiple properties and multiple mortgages with their financial expertise
Most recently securing a very good fixed rate mortgage.
They are so easy to deal with and always fight for their clients.
The reason we left our first advisor as they did not do that.
Ollie

Oliver Loughlin

Investor

As first home buyers, we had no shortage of questions, and Jo along with Zac and Catherine were absolutely fantastic throughout the entire process. From the very beginning they were proactive, knowledgeable, thorough and on top of every detail. Whenever we had questions they were always available and quick to respond, and they had a way of explaining things clearly that made what can be a really stressful process feel completely manageable.

They took the time to make sure our loan truly reflected our financial goals, and we always felt like we were in safe hands. We were referred to them by our buyers agent and it turned out to be one of the best recommendations we received.

Would highly recommend Jo and her team to any first home buyer looking for a broker who is knowledgeable, responsive and genuinely easy to work with!

Maria Eugenia Castellanos

First Home Buyer

Jo, Zac and Catherine were amazing. The team listened to my goals and aligned with a bullet proof strategy. After almost signing a contract the team advised me of a new option that had recently come out, this effectively restarted the whole process for them but they we're more than willing to help as it secured me a better deal. Cannot recommend them more, look forward to continuing to work with Heart financial in the future.

Rohit Hendriks

Investor

I'm so glad I found Heart Financial and got to work with Jo and her team.

From our first chat about my mortgage and finances, Jo was friendly, realistic and explained everything in a way that was easy to understand. She made the whole process feel much less overwhelming.

Jo and the team worked so hard to make sure everything was organised and kept things moving every step of the way. Nothing ever felt like too much trouble.

I can't recommend Jo and the Heart Financial team highly enough. Thank you so much for all your hard work and support!

Annique Teycheney

Refinancer

Love working with Heart financial, have used them a few times now and will continue to do so in the future. They go above and beyond to ensure a good outcome and great service. Thank you Jo and the team :)

Sarah Phillips

Renovator

Awesome team to work with as I just wanted to take a moment to thank you for all you both have done to make this process smooth and stress free, and I really appreciate the time and effort you put into make everything easy to understand and manage.
Your guidance and support have been invaluable, and i'm very grateful to have you both working with me on this purchase.

Vince Sabatino

Business Owner

A huge thankyou to Jo and Louella for all their help in setting up my bridging loan. They made the whole process so easy and straight forward.
Jo was fantastic throughout and Louella was incredibly helpful and supportive as well.
They were always available, explained everything clearly and went above and beyond to make sure everything was taken care of.
Fantastic service from start to finish!

Susan Kam

Upgrader

We have known Jo Attard from Heart Financial for over 10 years, and we honestly couldn't recommend her highly enough.

Jo is incredibly knowledgeable, professional and always goes above and beyond to help us. Over the years, she has assisted us with refinancing our home loan, and more recently, she has provided invaluable support and guidance as we have grown our investment property portfolio.

Jo makes what can often be a complicated and stressful process feel so much easier. She takes the time to explain everything clearly, is always approachable and genuinely has her clients' best interests at heart.

We are so grateful for all of Jo's help and guidance over the years and look forward to continuing to work with her in the future. We highly recommend Jo and the team Heart Financial to anyone looking for a knowledgeable, trustworthy and supportive finance professional!

Lisa Lionetti-Mifsud

Investor

Had my home loan refinanced and other advice given by Jo Attard. My experience with Jo and the team at Heart Financial was outstanding Jo was always available when i needed advice or assistance. The whole experience was smooth, stress free and very easy. I am very very happy with the service given by Jo and her team and would recommend Heart Financial to anyone

Thanks Heart Financial

The team at Heart Financial are fantastic. Me and my Fiancé have just purchased our first home and they helped us every step of the way. All explanations and processes were well explained and thought out and we felt like we were in control of what we wanted to do.

Would highly recommend to anyone in need of a Mortgage broker!

Bram Van Kopplen

First Home Buyer

We couldn’t recommend Heart Financial, Jo and the team highly enough! From start to finish, they provided us with unbelievable support throughout the entire mortgage process.

They were always incredibly prompt with their responses and took the time to answer every question we had, no matter how big or small. At no point did we ever feel rushed or like we were asking too many questions. They made what could have been a very overwhelming process feel so much easier and more manageable.

We genuinely don’t think we could have navigated the process without Jo and the team. Their knowledge, patience, communication and support were outstanding from beginning to end.

We are so grateful for everything they did for us and would 100% recommend Heart Financial to anyone looking for a mortgage broker.

I used heart financial and worked with Jo and Julian and they were both so so amazing and helpful and supportive through the whole process in getting a home loan secured. They kept me updated consistently and thoroughly, answering all my questions with quick responses, were so kind and called to congratulate me on the success of everything. Highly recommend using their services for a smooth, easy process with people that actually care and want you to succeed! Thank you so much for everything!

We couldn’t have asked for a better broker throughout our journey to buying our home. From the very beginning, they were incredibly patient, caring and supportive, taking the time to understand our circumstances and what we were ultimately trying to achieve.

What really stood out was their consultative approach. We never felt pressured or rushed into making a decision. Instead, they took the time to explain our options, answer every question and guide us through each stage of the process with genuine care and professionalism.

Buying a home can be stressful, but having someone so knowledgeable, responsive and invested in getting the right outcome for us made a huge difference. We always felt supported and confident that we had someone in our corner.

We’re extremely grateful for everything Jo and the team did to help us get into our new home and wouldn’t hesitate to recommend them to anyone looking for a broker who genuinely cares about their clients.

Julian Gregov

Investor

Heart organised our mortgage and I cannot recommend them more. With both of us self employed it was always going to be a confusing process, but with Jo and her team it was easy and successful.

They even revisited our rate to make sure we were still on a competitive rate.

Luke Smith

Business Owner

I just want to say a big thank you to Rebecca, Jo and all the team at Heart Financial for making my refinance such a seamless journey.

The team reached out to me to discuss the opportunity of moving to a different lender to achieve a better rate on my home loan without me even asking! When you work with Heart Financial you get a service for life.

Jo puts the human back into financial brokerage and general financial support - she understands what you need emotionally as much as financially, and her advice calms your anxiety first so you can make clear decisions.

She always has time to listen! Can't recommend her highly enough.

Following several bad experiences with two different mortgage brokers, I was recommended Jo Attard + Co. Deciding to go with this broker has positively impacted every aspect of my property journey.

Rebecca has worked closely with me, taking care to understand my circumstances, and has provided second-to-none expert advice every step of the way.

Ilona G

Investor

I couldn't rave enough about Jo Attard and her team at Heart Financial!

As a first home buyer, I felt so supported and guided by Jo and Vanya the whole way through, and it was evident the team genuinely wanted the absolute best outcome for me and finding me the right property.

Isabelle Bonaventura

First Home Buyer

We have been working with Jo and her team for nearly a decade, simply because they are exceptional at what they do. Client focused, diligent, knowledgeable - they deliver over and above expectations time and time again.

We can't thank Jo enough for helping us on our journey, ensuring our needs are met, and providing us with the product and information that best suits our changing needs.

Mel Hosie

Investor