For more than two decades, Jo has helped people navigate some of the biggest financial decisions of their lives. For her, mortgage broking has never been just about finding a loan — it’s about understanding where someone is today, where they want to go and creating the right structure and strategy to help them get there. Jo founded Heart Financial after leaving a nine-year career with Westpac in 2001. With a toddler by her side and an $8,000 laptop as her starting point, she built her business from the ground up through relationships, hard work and a genuine commitment to doing things differently.
Today, Jo works particularly with medical professionals and business owners, helping them look beyond the immediate lending requirement and consider how finance, property and broader financial decisions fit into their bigger picture. For Jo, structure and strategy within a purpose are everything. The goal isn’t simply to secure finance, but to ensure it supports the life, business and future her clients are working towards.
As Heart Financial has grown, Jo’s role has evolved from broker to founder and leader, building a team that shares her commitment to care, expertise and genuine relationships. Outside of Heart, Jo is a mum of two, wife and proud owner of Willow, her bear-coat Shar Pei. She loves travel, good food, karaoke, dancing, yoga and time with the people she loves.
Because it’s more than a loan, it’s your life.

